H. Cox & Son updates a 25-year tradition, in partnership with Salvation Army TRAVERSE CITY – Family owned beverage distributor H. Cox & Son announced it is donating 65 turkeys to local families in need and will distribute the turkeys in partnership with The Salvation Army. For 25 years, the company had donated turkeys to their employees for the holidays – and this year, they and their employees decided to donate those turkeys instead. “As a local family company, we strongly believe in giving back to our community, and our employees wanted to be sure families in need can enjoy a traditional Thanksgiving with turkey on their tables,” said H. Cox & Son Vice President Ryan Ribel. “We’re proud to partner with the Salvation Army, which does tremendous work in our community serving families in Northwest Michigan and across the state. Our employees deserve all the credit for updating a long-standing company tradition that we hope can spread some cheer to families in our community.” “Local companies like H. Cox & Son are stepping up to help families in their time of need yearround, and the Salvation Army is extremely glad that we have the support of local businesses that give back to our community,” said Captain Daren Spencer of the Salvation Army. “The donation from H. Cox & Son will do more than just put turkeys on 65 tables. It will also encourage all of us to do our part to strengthen our community.” H. Cox & Son was established in 1933 in Traverse City, and is a distributor of beer, wine and pop to seven counties in Northwest Michigan: Antrim, Benzie, Leelanau, Grand Traverse, Kalkaska, Wexford, and Missaukee counties. H. Cox and Son employs more than 60 full-time employees, and services more than 500 retail accounts with a fleet of 15 delivery trucks. H. Cox & Son is active in many local charitable and humanitarian activities, including the Father Fred fundraiser, which raises money for furniture, clothes and other necessities for families in need.