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MI Distributors, Grocers, Party Stores Move to Pull Four Loko, Other Caffeinated Alcohol Drinks Off Shelves

Tuesday, November 23, 2010 3:53 PM | Anonymous

LANSING – The Michigan Beer & Wine Wholesalers Association and the Associated Food and Petroleum Dealers, Inc., today announced that their organizations are urging their members to expeditiously remove caffeinated alcohol beverages (CABs), such as Four Loko and Joose, from retailers’ shelves. Federal and state agencies have taken tough steps to remove the beverages. The Michigan Liquor Control Commission was one of the first states to take action when it banned 55 specific brands of CABs on Nov. 4. Last week, the federal Food and Drug Administration called the beverages unsafe and gave the drinks’ makers 15 days to change their recipes or face a ban. Shortly after the FDA action, the Department of Treasury’s Alcohol & Tobacco Tax and Trade Bureau said shipments of the CABs are illegal. And the Federal Trade Commission warned CAB makers that they may be violating federal law. “In light of the state and federal decisions, Michigan’s family owned beer and wine distributors have started removing caffeinated alcohol beverages and will speed up the process in coming days,” MBWWA President Mike Lashbrook said. “Michigan distributors applaud the Michigan Liquor Control Commission for its leadership on this issue and we want to do our part to make sure we act without delay. With Michigan’s effective system of alcohol regulations and territorial integrity, distributors can quickly identify all products within their areas of distribution and get them out of the marketplace quickly and efficiently.” “Food stores and retailers have deep roots in our neighborhoods and we want to do our part to support the communities we serve,” AFPD President Auday Arabo said. “Our member stores are ready to cooperate with Michigan distributors to identify the affected products and get them off the shelves. We join Michigan distributors in urging all local businesses where these products are sold to join us in this important effort.” The boards of the MBWWA and the AFPD officially adopted resolutions on Friday urging their members to remove caffeinated alcohol beverages from the market. MBWWA represents around 65 family owned beer and wine distributors across the state. The AFPD represents nearly 4,000 retailers in Michigan and Ohio, including independent supermarkets, grocery stores and service stations. 

CONTACT

332 Townsend Street
Lansing, Michigan 48933
Phone: 517.482.5555
Fax: 517.482.1532

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