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Ypsilanti beer distributor sets ambitious goal to raise money for breast cancer research

Thursday, September 28, 2017 10:36 AM | Anonymous

O&W Inc. hopes to raise $5,000 in October through sales of a limited release beer from Green Flash Brewing

Ypsilanti, Mich. – O&W Inc., a family owned, independent beer distributor based in Ypsilanti, is setting an ambitious goal to raise $5,000 for breast cancer research through sales of Green Flash Brewing Company’s Treasure Chest, an IPA brewed with passion fruit.

Throughout the month of October, for every pint of Treasure Chest sold during special events, O&W Inc. will donate $1, the retailer hosting the event will donate $1 and Green Flash will donate $1.

“We’re proud to work together with Green Flash Brewing and retailers throughout southeast Michigan to raise money for such an important cause,” said Kit Wanty-Lambert, vice president of Marketing for O&W Inc. “We applaud Green Flash for taking a creative and innovative approach to raising awareness of breast cancer and funding for breast cancer research.”

Green Flash Co-Founder Lisa Hinkley, a breast cancer survivor, is passionate about giving back to those whose lives have been affected by this disease. Through the Treasure Chest program, now in its seventh year, the brewery has raised over $300,000.

“As a breast cancer survivor, I am encouraged to see the Treasure Chest program grow every year,” Hinkley said. “Through the unwavering support of our customers, distributors and retailers, we are making strides in our efforts to raise money towards awareness and prevention, and I am hopeful the program will only continue to make a difference in the lives of individuals affected by breast cancer. I applaud O&W Inc. for their commitment to finding a cure for this disease.”

Green Flash first brewed Treasure Chest in 2011 and has rotated through different styles every year. This year’s iteration is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade and Simcoe hops. The beer is finished with an infusion of passion fruit tea.

You can find a full list of Treasure Chest events in southeast Michigan here.


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