Bell’s iconic summer beer hits store shelves and tap handles on March 26
Ann Arbor, Mich. – Rave Associates, Bell’s first beer distributor, has been pulling double-duty this week to deliver cases and kegs to retailers across southeast Michigan in preparation for Oberon Day on Monday, March 26.
“Oberon Day is one of the biggest beer holidays of the year in Michigan and we’re proud to work hand-in-glove with the team at Bell’s to ensure stores, bars and restaurants have plenty of Oberon to meet the demand of beer lovers looking for that first taste of Bell’s iconic summer beer,” said Jim Warbritton, president of Rave Associates. “Our employees have been working diligently with our retail partners to coordinate special event tappings and floor displays in advance of the big day.”
Oberon, an American Wheat Ale, is one of the most recognizable craft beers in Michigan. It was originally released under the name Solsun, which was eventually changed to Oberon in 1998.
“This daylong celebration of Oberon signals the unofficial start to spring, baseball season and all the joys that come with warmer weather in the Great Lakes state,” Warbritton said. “We’re honored to work with Bell’s to help make Oberon Day such a success, year-in and year-out.”
Oberon is available in 6-pack and 12-pack bottles, 12-pack cans, 4-pack cans, mini-keg and on draft. A number of bars are tapping Oberon at midnight on March 26. You can find a full list of special events here.