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Rave Associates Prepping for Busiest Stretch of the Year for Wine Sales

Tuesday, November 20, 2018 4:45 PM | Deleted user

Nationally, nearly $2 billion in wine is purchased between Thanksgiving and New Year’s Eve

ANN ARBOR, Mich. – Employees at Rave Associates are putting in extra hours to ensure retailers are well-stocked ahead of the busiest stretch of the year for wine sales. According to data from Nielson, nearly $2 billion worth of wine was purchased nationwide between Thanksgiving and New Year’s Eve in 2016.

“From reds to whites to rosé for Thanksgiving, Hanukkah and Christmas, to bubbly on New Year’s Eve, our employees are stepping up to ensure retailers can meet consumer demand during the holidays,” said Jim Warbritton, president of Rave Associates. “I want to thank our entire team, from the front office and the warehouse, to our sales team and delivery drivers, for working hard to make sure the favorite wines and champagnes of consumers are on store shelves and available at restaurants.”

According to Nielson, in 2016 consumers spent $830 million on wine for Thanksgiving and over $1 billion on wine for Christmas and New Year’s Eve. Sparkling wine sales jumped over 270 percent between Christmas and New Year’s Eve and table wine sales doubled during the same stretch.

“Consumers in Michigan have a dizzying array of choices, from Michigan’s signature reds and Rieslings to rosé and whites from across the country and around the world,” Warbritton said. “We’re proud to work with suppliers near and far to help them compete, grow and thrive on a level playing field.”

The Michigan wine industry and its more than 130 wineries generate $5.4 billion for the state’s economy. Michigan currently ranks in the Top 10 for wine production, and is the fourth-largest grape-growing state in the country.

Rave Associates, headquartered in Ann Arbor, employs over 100 people and services retailers in Genesee, Jackson, Lenawee, Livingston, Oakland, Macomb, Monroe, Washtenaw and Wayne Counties.

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332 Townsend Street
Lansing, Michigan 48933
Phone: 517.482.5555
Fax: 517.482.1532



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