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Big Lake Brewing and Imperial Beverage Donate to Michigan Hospitals in Celebration of the Release of Healthcare Heroes Beer

Tuesday, May 19, 2020 4:29 PM | Anonymous

MICHIGAN — Holland based Big Lake Brewing has released Healthcare Heroes, a beer brewed in tribute to those working in the medical field during the COVID-19 pandemic. They are joined by Imperial Beverage, Big Lake’s statewide distributor partner, in making donations to local hospitals to celebrate the beer’s release. 

“We wanted to give something back to the healthcare heroes in our communities, and celebrate them with their own tribute beer,” said Big Lake Brewing owner, Travis Prueter.

Initial donations include Holland Hospital and St. Joseph Hospital in Ann Arbor, two hospitals where a group of nurses helped with the name and label for the beer, as well as Henry Ford Hospital in Detroit. Imperial and Big Lake hope to expand that reach to hospitals in other parts of the state as funds allow.

“As frontline heroes in the fight against COVID-19, healthcare workers are providing critical care to our communities,” said Joe Cekola, President of Imperial Beverage. “We are proud to join Big Lake in thanking and supporting them.”

Healthcare Heroes follows two other tribute beers Big Lake has recently released: Farmer Strong and We’re In This Together. The hazy double New England IPA is brewed with Mosaic and Idaho 7 hops and rings in at 9.0% ABV. Released today, 4 packs of the tribute beer will be available statewide. Locations carrying the beer can be found at imperialbeverage.com/find-a-product.

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Imperial Beverage is a long-standing member of the Michigan beverage distribution community. Established in 1933 after the repeal of prohibition and purchased by Kalamazoo’s Cekola family in 1984, Imperial has grown from a one county beer distributor to a top 10 statewide beer, wine & spirits wholesaler. With 390 employees and 4 locations in Kalamazoo, Livonia, Traverse City and Ishpeming, Imperial provides statewide coverage that serves every Michigan County, every week, all year long.

Big Lake Brewing is a craft brewery located in downtown Holland, Mich. Best known for Blood Orange Haze, Michigan Amber, Camper, and Swing Juice, as well as their innovative new releases, Big Lake puts an emphasis on quality ingredients, consistent recipes, and a passion for quality control. Founded in 2009, Big Lake has grown from a half-barrel system to a fifteen barrel brewhouse and was included in the “Top 50 Fastest Growing Breweries of 2018.” More at http://biglakebrewing.com


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