Craft beer lovers can toast the resolve, success of state’s craft beer industry during Michigan Craft Beer Month
ORION, Mich. — July is Craft Beer Month in Michigan and Powers Distributing, an independent family owned beer distributor, is proud to work with craft brewers around the corner and across the state to help grow Michigan’s flourishing craft beer industry.
“Because of the ongoing COVID-19 pandemic and its impact on our state’s economy, it’s never been more important to support local businesses — and that includes your local craft brewery,” said Jeff Bright, Director of Marketing at Powers Distributing. “We’re proud to promote growth, choices and competition by working hand-in-glove with craft breweries big and small across Michigan to help them succeed during these difficult times.”
Michigan’s beer distributors have deep roots in their communities and the current global health pandemic has only strengthened that bond. Over the last several months, distributors have partnered with their suppliers to deliver locally produced hand sanitizer to front line medical workers at a time when there was a global shortage and make financial donations to support hospitals, food banks and other organizations helping Michiganders through this public health crisis.
“Retailers of all shapes and sizes, from bars and restaurants to mom-and-pop retailers, have been impacted by COVID-19,” Bright said. “This month is the perfect opportunity to support your local brewer or retailer and toast the resolve and past and future success of Michigan’s craft beer industry.”
With more than 330 breweries dotted across the state, Michigan’s beer distributors play a vital role in helping craft brewers big and small compete, grow, and thrive on a level playing field. Distributors help breweries access retailers, expand to new markets and grow their brands – all while ensuring the freshest beer possible is on tap at bars and restaurants and on store shelves.
Michigan’s independent, family owned beer distributors employ nearly 5,000 people and pump hundreds of millions of dollars back into the local economy. Beer is big business in Michigan and has an annual economic impact of nearly $10 billion.