BATTLE CREEK, Michigan – Employees at Atlas Sales Inc. are putting in extra hours to help ensure retailers are well-stocked ahead of the holiday season – the busiest stretch of the year for beer sales.

“We’re proud to partner with suppliers across Michigan and beyond to help ensure consumers have an unmatched selection of beer to enjoy this holiday season,” said Bud Dunn, vice president of Atlas Sales Inc. “No matter what you choose to celebrate during the holidays, beer has a way of bringing people together. From stouts and IPAs to classic domestics and everything in between, Atlas Sales is working hard to make sure shelves are well-stocked and tap handles are flowing.”

Michigan’s independent, family-owned beer distributors employ nearly 5,000 people and have a community impact of nearly $5 million. Atlas Sales Inc. is no exception with their involvement and sponsorship of numerous organizations and local events.

“At Atlas Sales, we are passionate about what we do for our community and gladly embrace any opportunity to share the wide range of many fine products available in the beer industry,” Dunn said. “Since day one, our mission has always been to be the best vendor for each of our customers. I’m grateful to every member of our team for their commitment to helping us carry out that mission and helping ensure a successful holiday season for our retailers and suppliers.”

Based in Battle Creek, Atlas Sales Inc. has been a family-owned beer distributor since Theron “Pick” Fagan founded it after the repeal of prohibition in 1933. They service retailers throughout Calhoun County.

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