GRAND RAPIDS, Mich. – Imperial Beverage, Michigan’s leading independent craft beer distributor, today announced a new partnership with Michigan State University to sell Big Lake Brewing’s signature Sparti Parti IPA at Spartan Stadium during the 2023 football season.
Sparti Parti is among Big Lake Brewing’s signature, best-selling hazy IPAs. With crisp pine notes and a deep citrus finish, Sparti Parti is an extremely pleasant, sessionable beer, ideal for tailgating or sipping during a Spartan football game.
“Sparti Parti has been a mainstay product for years for thousands of Spartans across Michigan, and we are thrilled to have it be among the first beers welcomed into Spartan Stadium and enjoyed by their enthusiastic fans,” said Barry Galgoci, general manager of Imperial Beverage.
In late July, Gov. Gretchen Whitmer signed a bill allowing alcohol sales at Michigan’s 15 public universities' football, hockey, and basketball games. Sales are permitted at select games at each university’s discretion an hour before kickoff, at puck drop and at tipoff, and during games.
This year, Big Lake Brewing is celebrating its 10th anniversary. Their beers are all products of the Great Beer State – inspired by and enjoyed by thousands at and around some of Michigan’s greatest landmarks, including Michigan State University. This dedication to our state’s culture has built Big Lake Brewing’s brand over the past decade.
To learn more about Sparti Parti, follow Big Lake's social media platforms.
Website: Learn more at http://biglakebrewing.com
About Imperial Beverage
Imperial Beverage is a long-standing member of the Michigan beverage distribution community. Established in 1933 after the repeal of Prohibition and purchased by Kalamazoo’s Cekola family in 1984, Imperial has grown from a one-county beer distributor to a top 10 statewide beer, wine and spirits wholesaler. With 340 employees and four locations in Kalamazoo, Livonia, Traverse City and Ishpeming, Imperial provides statewide coverage that serves every Michigan county, every week, all year long. Learn more at imperialbeverage.com.
About Big Lake Brewing
Big Lake Brewing is one of Michigan’s leading craft breweries, with distribution across the state. Located on 7th Street in downtown Holland, Michigan, the taproom has 26 taps, always filled with a variety of handcrafted beers created by a passionate team of brewers. Big Lake also offers a full lunch and dinner menu with a Dutch spin. Learn more at biglakebrewing.com.