Wednesday, July 2, 2014
DETROIT (Wednesday, 7/2/2014) – For Denise Orn, Facebook and radio – new and old media – are like the Batman and Robin of something she’s very passionate about: Fighting cancer.
“When I hit a wall with social media, I thought I’d take the issue to radio and see what it could do. What happened was radio helped boost my social media effort, and that’s how we got to where we are today,” said the St. Clair Shores resident and sales support coordinator at Great Lakes Beverage Co., a family owned distributor based in downtown Detroit.
“Where we are today” is $10,000 that Orn and Great Lakes Beverage raised – most of it in less than 24 hours – and will be donating to the national Stand Up 2 Cancer campaign.
Orn’s personal campaign against cancer is driven by the death of her parents to cancer. Her sister is in the middle of a battle against lymphoma. Combining her passion to fight cancer with her deep interest and skill in social media, Orn and Great Lakes Beverage decided to launch an online campaign, inviting people to like the company’s Facebook page between June 8 and June 21, with $1 going to Stand Up 2 Cancer for every “like.”
After a slow start, GLB owner Howard Wolpin decided to step up. Because the fight against cancer is an issue close to his own heart, Wolpin said he would donate $5 for every new “like,” up to a total of $10,000.
Orn and Wolpin took the message to radio, where popular show “Mojo in the Morning” helped spread the word. In less than 24 hours, listeners checked out GLB’s Facebook page and more than 2,000 of them “liked” the page.
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