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  • Friday, August 18, 2017 2:44 PM | Anonymous

    CHICAGO – Available outside the Chicagoland area for the first time, Begyle Brewing has expanded distribution to Southeast Michigan. A selection of their flagship beers will be available on draft, and in 6-packs of cans, with seasonal beers and specialty brews to be released in the future.

    The brewery’s core range includes: Begyle Blonde (Blonde Ale Brewed with Honey), Free Bird (American Pale Ale), Crash Landed (American Pale Wheat Ale) and Hophazardly (American India Pale Ale). These, and future offerings, will be distributed through Rave Associates of Ann Arbor.

    Founded in 2012 by Southeast Michigan natives Kevin Cary and Matt Ritchey, Begyle Brewing has strong ties to the Mitten. Owner Kevin Cary shares his excitement for the partnership with Rave Associates and the expansion to Michigan: “Since the beginning, we’ve imagined seeing our product on the shelves and in the glasses of our favorite party stores and bars, and in the hands of some of our favorite people. This truly is a dream come true and we’re excited to come home.”

    As a company, Begyle Brewing prides itself on offering a diverse and approachable selection of quality beer that brings people together. With their CSB (community supported brewery) program, they’ve built a community of beer lovers, offering members 6 or 12-month growler-fill subscriptions. By hosting events and supporting local organizations, they’ve also strengthened their connection to the community at large. Located in the Ravenswood Industrial Corridor of Chicago (also known as “Malt Row”), Begyle’s brewery and taproom have become a neighborhood staple, as well as a destination for travelers.

    As the Begyle community expands into Michigan, follow Begyle Brewing and Rave Associates on social media for events and tastings near you, as well as additional information on where to locate Begyle’s beers.

    Sign up for the Begyle newsletter for more detailed updates and upcoming availability.

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    About Rave Associates:

    Rave Associates has been in business for over 40+ years serving the needs of Southeastern Michigan. Our distributorship serves licensed accounts all over the nine county Southeastern Michigan market inclusive of Genesee, Jackson, Lenawee, Livingston, Oakland, Macomb, Monroe, Washtenaw & Wayne Counties. Rave Associates also proudly represents many of its brands throughout all 83 counties in the State of Michigan through its sub-Distributor network. In addition to our fine Beer & Wine distributorship - McCann Transportation serves as a consolidator and trucking agent for goods shipping from all points in the U.S.


  • Wednesday, August 02, 2017 9:36 AM | Anonymous

    Psychedelic Cat Grass will be packaged, delivered and enjoyed within 24 hours

    Mich. – Imperial Beverage and Short’s Brewing Company are back at it for the second consecutive year, bringing Michigan the freshest possible craft beer through a one-day beer event like no other. Psychedelic Cat Grass will be packaged and available for purchase at more Michigan locations than ever this year. From tank to tap or shelf within 24 hours, this triple dry hopped American India Pale Ale is guaranteed to be the freshest IPA in the market.

    This year’s beer release on Wednesday, August 9, 2017 will be the result of a devoted effort from all parties. Packaging of the beer will begin at 12:01 a.m. in the Short’s Elk Rapids production facility, with trucks loaded and on the road throughout the evening.

    “With more than double the beer production from last year, getting this extremely fresh brew to Short’s patrons across Michigan will be quite the challenge,” says Wally Donovan, VP of Operations at Imperial Beverage. “We have formulated a plan of execution for this unique event and have every confidence we will meet the challenge.”

    Imperial Beverage Delivery Drivers, additional staff and Short’s Beer Liberators from all over the state will deliver the beer to predetermined locations within hours of packaging, making this once again the quickest beer release Michigan has ever seen.

    “Last year’s Psychedelic Cat Grass event was a great success,” says Imperial Beverage Brand Manager, Tim Braun. “Together Short’s and Imperial have decided to increase distribution by more than doubling the amount of product shipped within the 24 hour period. More than 500 of Short’s existing accounts will receive this ultra-exclusive beer this time around. We are all very excited to bring this #WithoutDelayIPA to the great people of Michigan!”

    Ninety-five percent of craft beer drinkers cited “freshness” as important when choosing a craft beer to purchase in a 2016 Harris Poll. Short’s brewing and Imperial Beverage take pride in supplying Michigan’s craft beer patrons with fresh beer and have pledged time and resources planning the execution of this year’s Without Delay IPA event, bringing Michigan beer with out-of-this-world freshness.

    Psychedelic Cat Grass (7.6% ABV - 72 IBU) is a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.

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    About Imperial Beverage: Imperial Beverage is a long-standing member of the Michigan beverage distribution community. Established in 1933 after the repeal of prohibition and purchased by Kalamazoo’s Cekola family in 1984, Imperial has grown from a one county beer distributor to a top 10 statewide beer, wine & spirits wholesaler. With 330 employees and 3 locations in Kalamazoo, Livonia and Traverse City, Imperial provides statewide coverage that serves every Michigan County, every week, all year long.

    About Short's Brewing Company: Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.


  • Thursday, July 20, 2017 3:30 PM | Anonymous

    Ypsilanti-based beer distributor represents 12 Michigan craft breweries, 11 of which will be pouring at the festival

    YPSILANTI, Mich. – O&W Inc., a family owned, independent beer distributor serving southeast Michigan, is delivering more than 170 kegs of 107 different styles of beer to the Summer Beer Festival in Ypsilanti this weekend.

    “We’re thrilled to work with some of Michigan’s most creative and talented craft brewers and we are eager to have their beers showcased at the summer’s biggest beer festival,” said Kit Wanty-Lambert, VP of Marketing for O&W Inc. “Everything from lagers and pilsners to double IPAs and barrel-aged stouts will be pouring this weekend from the 11 craft brewers we distribute. There’s sure to be something for everyone.”

    The Summer Beer Festival is the Michigan Brewers Guild’s longest running beer festival, celebrating its 20th anniversary this weekend. In total, 1,000 Michigan breweries will be pouring more than 1,000 different beers.

    “We’re proud to take part in such an iconic festival and to see our brands shine on such a large stage,” said Wanty-Lambert. “The Summer Beer Festival is a great place to sample different beers from breweries all over the state and meet the people behind those beers.”

    Breweries distributed by O&W Inc. taking part in the Summer Beer Festival include:

    Axle Brewing Company Lansing Brewing Company

    Brew Detroit Latitude 42 Brewing Company

    Cheboygan Brewing Company The Mitten Brewing Company

    Dragonmead Microbrewery Right Brain Brewery

    Griffin Claw Brewing Company Saugatuck Brewing Company

    Kuhnhenn Brewing Company

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  • Wednesday, July 12, 2017 3:30 PM | Anonymous

    Public Act 87 increases penalties, brings them in line with illegally shipped spirits

    LANSING – The Michigan Beer and Wine Wholesalers Association today applauded Gov. Rick Snyder for signing into law House Bill 4557. The legislation will increase penalties for illegally shipping beer or wine into the state, and bring those penalties in line with the penalties for illegally shipping spirits.

    This legislation passed the Michigan Senate in late June and the House in May by overwhelming margins and with strong, bipartisan support. It makes illegally shipping large amounts of wine or beer into the state punishable by a fine ranging from $500 to $5,000, along with the possibility of four years in jail depending on the amount shipped.

    “We applaud Gov. Snyder for swiftly signing this important legislation into law,” said Spencer Nevins, president of the Michigan Beer and Wine Wholesalers Association. “Illegal shipments of beer and wine have deprived the state of millions of dollars in much-needed tax revenue. By establishing these stricter penalties we can ensure everyone is playing by the rules.”

    A comprehensive study conducted in 2015 by the Hill Group found an estimated $64 million worth of wine is purchased from third parties and shipped illegally into the state every year.

    In January, Gov. Snyder signed Public Act 520 into law, which gave the state additional tools to monitor shipments of wine and beer into the state. This law requires common carriers, such as FedEx and UPS, to report to the state what was shipped and where it was purchased. This reporting will allow for better tracking of illegal alcohol shipments into the state and allow Michigan’s attorney general to identify the bad actors.

    “These laws create the framework and necessary fines to end illegal alcohol shipments into the state,” said Nevins.

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  • Friday, June 30, 2017 12:51 PM | Anonymous

    Petoskey beer distributor working hand-in-glove with retailers to ensure they’re well-stocked

    PETOSKEY, Mich. – Every year Americans purchase more than $1 billion worth of beer over the 4th of July holiday, and Bayside Beverage is putting in extra hours this week to ensure bars, stores and restaurants are well-stocked ahead of the biggest weekend of the year for beer sales.

    “We pride ourselves in working hand-in-glove with retailers big and small to help them grow, create jobs and succeed,” said Mark Noll, VP of beer sales at Bayside Beverage. “We’re delivering thousands of cases of beer and dozens of kegs every day to bars, restaurants and stores to ensure beer is flowing from tap handles and store shelves are well-stocked throughout the long holiday weekend.”

    According to data released last month by the National Beer Wholesalers Association and the Beer Institute, Michigan’s beer industry pumped more than $10.5 billion into the state’s economy in 2016. Distributors alone employ 4,752 people and have a direct economic impact of more than $860 million statewide.

    “Consumers have endless options to choose from this weekend, from beer brewed right here in Michigan to nationally-acclaimed and world-renowned brands,” said Noll. “We’re proud to partner with suppliers from across the country and around the world to ensure our retailers have an unparalleled selection for their customers, and to help fuel the continued growth of Michigan’s craft breweries and brewpubs.”

    Bayside Beverage is a family–owned beer distributor servicing 26 counties in Northern Michigan.

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  • Wednesday, June 28, 2017 4:38 PM | Anonymous

    Mid-Michigan beer distributor working hand-in-glove with retailers to ensure they’re well-stocked

    OWOSSO, Mich. – Every year Americans purchase more than $1 billion worth of beer over the 4th of July holiday, and Main Beverage Company is putting in extra hours this week to ensure bars, stores and restaurants are well-stocked ahead of the biggest weekend of the year for beer sales.

    “We pride ourselves in working hand-in-glove with retailers big and small to help them grow, create jobs and succeed,” said Keith Maike, president of Main Beverage Company. “We’re delivering thousands of cases of beer and dozens of kegs every day to bars, restaurants and stores to ensure beer is flowing from tap handles and store shelves are well-stocked throughout the long holiday weekend.”

    According to data released last month by the National Beer Wholesalers Association and the Beer Institute, Michigan’s beer industry pumped more than $10.5 billion into the state’s economy in 2016. Distributors alone employ 4,752 people and have a direct economic impact of more than $860 million statewide.

    “Consumers have endless options to choose from this weekend, from beer brewed right here in Michigan to nationally-acclaimed and world-renowned brands,” said Maike. “We’re proud to partner with suppliers from across the country and around the world to ensure our retailers have an unparalleled selection for their customers, and to help fuel the continued growth of Michigan’s craft breweries and brewpubs.”

    Main Beverage Company is a family-owned beer distributor servicing Shiawassee and parts of Saginaw and Clinton Counties.

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  • Tuesday, June 27, 2017 5:00 PM | Anonymous

    Thumb area beer distributor working hand-in-glove with retailers to ensure they’re well-stocked

    PORT HURON, Mich. – Every year Americans purchase more than $1 billion worth of beer over the 4th of July holiday, and Earl Smith Distributing is putting in extra hours this week to ensure bars, stores and restaurants are well-stocked ahead of the biggest weekend of the year for beer sales.

    “We pride ourselves in working hand-in-glove with retailers big and small to help them grow, create jobs and succeed,” said Erik Smith Sr., VP of operations at Earl Smith Distributing. “We’re delivering thousands of cases of beer and dozens of kegs every day to bars, restaurants and stores to ensure beer is flowing from tap handles and store shelves are well-stocked throughout the long holiday weekend.”

    According to data released last month by the National Beer Wholesalers Association and the Beer Institute, Michigan’s beer industry pumped more than $10.5 billion into the state’s economy in 2016. Distributors alone employ 4,752 people and have a direct economic impact of more than $860 million statewide.

    “Consumers have endless options to choose from this weekend, from beer brewed right here in Michigan to nationally-acclaimed and world-renowned brands,” said Smith Sr. “We’re proud to partner with suppliers from across the country and around the world to ensure our retailers have an unparalleled selection for their customers, and to help fuel the continued growth of Michigan’s craft breweries and brewpubs.”

    Earl Smith Distributing, a family-owned beer distributor located in Port Huron, services four counties in Michigan’s Thumb area.

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  • Tuesday, June 27, 2017 4:14 PM | Anonymous

    Northern Michigan beer distributor working hand-in-glove with retailers to ensure they’re well-stocked

    WEST BRANCH, Mich. – Every year Americans purchase more than $1 billion worth of beer over the 4th of July holiday, and Griffin Beverage Company is putting in extra hours this week to ensure bars, stores and restaurants are well-stocked ahead of the biggest weekend of the year for beer sales.

    “We pride ourselves in working hand-in-glove with retailers big and small to help them grow, create jobs and succeed,” said Bob Griffin Jr, general manager of Griffin Beverage. “We’re delivering thousands of cases of beer and dozens of kegs every day to bars, restaurants and stores to ensure beer is flowing from tap handles and store shelves are well-stocked throughout the long holiday weekend.”

    According to data released last month by the National Beer Wholesalers Association and the Beer Institute, Michigan’s beer industry pumped more than $10.5 billion into the state’s economy in 2016. Distributors alone employ 4,752 people and have a direct economic impact of more than $860 million statewide.

    “Consumers have endless options to choose from this weekend, from beer brewed right here in Michigan to nationally-acclaimed and world-renowned brands,” said Griffin Jr. “We’re proud to partner with suppliers from across the country and around the world to ensure our retailers have an unparalleled selection for their customers, and to help fuel the continued growth of Michigan’s craft breweries and brewpubs.”

    Griffin Beverage Company, a family owned beer distributor, services 43 counties throughout Michigan with warehouses in Alpena, Marquette, Saginaw, St. Ignace and West Branch.

    ###

  • Tuesday, June 27, 2017 4:13 PM | Anonymous

    Cheboygan County beer distributor working hand-in-glove with retailers to ensure they’re well-stocked

    INDIAN RIVER, Mich. – Every year Americans purchase more than $1 billion worth of beer over the 4th of July holiday, and Huron Distributors Inc. is putting in extra hours this week to ensure bars, stores and restaurants are well-stocked ahead of the biggest weekend of the year for beer sales.

    “We pride ourselves in working hand-in-glove with retailers big and small to help them grow, create jobs and succeed,” said Clayton Southwell, sales manager for Huron Distributors Inc.’s Indian River location. “We’re delivering thousands of cases of beer and dozens of kegs every day to bars, restaurants and stores to ensure beer is flowing from tap handles and store shelves are well-stocked throughout the long holiday weekend.”

    According to data released last month by the National Beer Wholesalers Association and the Beer Institute, Michigan’s beer industry pumped more than $10.5 billion into the state’s economy in 2016. Distributors alone employ 4,752 people and have a direct economic impact of more than $860 million statewide.

    “Consumers have endless options to choose from this weekend, from beer brewed right here in Michigan to nationally-acclaimed and world-renowned brands,” said Southwell. “We’re proud to partner with suppliers from across the country and around the world to ensure our retailers have an unparalleled selection for their customers, and to help fuel the continued growth of Michigan’s craft breweries and brewpubs.”

    Huron Distributors Inc. is a northern Michigan family–owned beer distributor servicing five counties out of its Indian River warehouse and six counties out of its Alpena warehouse.

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  • Thursday, June 22, 2017 3:11 PM | Anonymous

    House Bill 4557 will increase penalties, bring them in line with illegally shipped spirits

    LANSING – The Michigan Beer and Wine Wholesalers Association today applauded the Michigan Senate for overwhelmingly approving House Bill 4557, which would increase the penalties for illegally shipping wine or beer into Michigan and bring those penalties in line with illegally shipping spirits into the state.

    The legislation, which now awaits Gov. Rick Snyder’s signature after passing the House in May, makes illegally shipping large amounts of wine or beer into the state punishable by a fine ranging from $500 to $5,000, and four years in jail depending on the amount shipped.

    “These penalties will serve as a strong deterrent to unlicensed, bad actors that are illegally shipping millions of dollars worth of beer and wine into the state without paying state taxes,” said Spencer Nevins, president of the Michigan Beer and Wine Wholesalers Association. “We applaud the Legislature for adding teeth to a statute that will make skirting state law a costly mistake.”

    HB 4557 is a follow-up to Public Act 520 of 2016, which was signed into law by Gov. Snyder in January. The new law will help the state identify illegal shippers of alcohol by requiring common carriers, such as FedEx and UPS, to report to the state what was shipped and where it was purchased.

    “This common-sense legislation, coupled with a law giving the state additional tools to monitor shipments of wine and beer into the state will create the framework and necessary fines to end illegal alcohol shipments into the state,” said Nevins. “We urge Gov. Snyder to swiftly sign this important legislation into law.”

    A comprehensive study conducted by the Hill Group in 2015 found an estimated $64 million worth of wine is purchased from third parties and shipped illegally into the state annually, depriving the state of millions of dollars in much-needed tax revenue.

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