Great Lakes Wine & Spirits partners with Tunnel to Towers Foundation for holiday giving campaign

HIGHLAND PARK, Mich. – Great Lakes Wine & Spirits, a leading family-owned and operated wholesale alcohol distributor for nearly 80 years, is proud to partner with the Tunnel to Towers Foundation for a company-wide giving campaign. Starting on Giving Tuesday, Dec. 3, Great Lakes Wine & Spirits will match all employee donations through Dec. 25.

For over 20 years, the Tunnel to Towers Foundation has honored the legacy of FDNY firefighter Stephen Siller, who laid down his life to save others on September 11, 2001. To date, the Foundation has delivered over 1,000 mortgage-free homes to our nation’s heroes, committing more than $500 million to programs that include supporting catastrophically injured veterans, first responders, Gold Star families and efforts to combat veteran homelessness.

"The spirit of giving that Great Lakes Wine & Spirits demonstrates through this employee matching campaign truly embodies what Tunnel to Towers Foundation stands for," said Frank Siller, CEO of the Tunnel to Towers Foundation. "As we approach the holiday season, partnerships like this enable us to do more for America's heroes—from providing mortgage-free homes to catastrophically injured veterans to supporting the families of fallen first responders. Every dollar matched means another step toward fulfilling our promise to those who sacrifice so much for our freedom and safety.”

Independent, family-owned beer and wine distributors like Great Lakes Wine & Spirits have deep roots in Michigan. They provide thousands of jobs and support over 2,200 charities and community events each year. Their commitment to giving back shines especially bright during the holiday season.

“Giving back to the community is a cornerstone of who we are as a company,” said Lew Cooper III, co-CEO of Great Lakes Wine & Spirits. “We are honored to support the Tunnel to Towers Foundation and their incredible work in helping our nation’s heroes. Through this campaign, we hope to make a meaningful difference and encourage others to join us in giving back during this season of generosity.”

About Great Lakes Wine & Spirits

Great Lakes Wine & Spirits is Michigan’s largest wine and spirits distributor, serving all 83 counties with an extensive portfolio of renowned and innovative brands. The distributor is ‘local everywhere,’ dedicated to providing exceptional service, fostering community growth and maintaining a family-oriented culture.

About the Tunnel to Towers Foundation

Born from the tragedy of 9/11, the Tunnel to Towers Foundation carries out its mission to “do good” by providing mortgage-free homes to Gold Star and fallen first responder families with young children and building specially adapted smart homes for catastrophically injured veterans and first responders. Tunnel to Towers is also committed to eradicating veteran homelessness and helping America Never Forget September 11, 2001.