H. Cox & Son Inc. delivers range of beverages for St. Patrick’s Day, NCAA tournament celebrations

TRAVERSE CITY, Mich. – As spring approaches, beer and wine distributors are gearing up for two of the season’s top beer-drinking holidays of the season: St. Patrick’s Day and the NCAA Tournament. Ranked as the No. 9 and No. 10 top beer-drinking holidays, respectively, distributors are working hard to ensure consumers have access to a range of beverage options for the festivities.

“As a local, independent beer distributor, we have the unique opportunity to offer consumers a wide array of options for their celebrations, whether they're cheering for their team or marking a special occasion,” said Mark Ribel, president of H. Cox & Son Inc. “From sporting events to festive holidays, beer often plays a central role in bringing people together. We take pride in being part of a system that helps them do just that.”

Beer and wine distributors are well-versed in helping their retail customers determine the best beverage choices for every occasion while prioritizing quality products as well as public health and safety. They market and grow brands, providing plenty of choices while supporting thousands of jobs in their local communities.

“As distributors, we play a crucial role in connecting consumers with their favorite beverages and introducing them to new and exciting options,” said Ribel. “Our team works hard to promote growth, choices, and competition as we serve our customers and community during the celebratory season that includes St. Patrick’s Day and the NCAA Tournament.”

Tracing its company roots back 90 years, H. Cox & Son has a rich history in the Traverse City community. The beer distributor has worked hard to diversify its inventory in a dynamic tourist area market, with 35% of business done in the summer months.

An Anheuser-Busch product purchased within a 60-mile radius of Traverse City comes through H. Cox & Son’s warehouse. The company also distributes several non-alcoholic beverages and many Michigan craft beer brands such as Bell’s. H. Cox & Son employs 60 people across a range of roles and services seven counties in northwest Michigan.