Tyler Sales Company celebrates 90th anniversary, honors the Muskegon community

MUSKEGON, Mich. – This year marks a remarkable milestone for Tyler Sales Company Inc. as the third-generation family-owned beer distributor celebrates 90 years of business.

The company is celebrating and showing its appreciation to the Muskegon community by hosting the iconic Budweiser Clydesdales.

The Budweiser Clydesdales will parade down Western Avenue in downtown Muskegon, making ceremonial beer deliveries from 4 to 5 p.m. on Friday, July 26. The public is welcome to attend. Following the parade, the Clydesdales will be staged outside Hackley Park from 5 to 6 p.m. for up-close viewing and picture-taking. This will be the Clydesdales’ third appearance in the Muskegon area in 10 years.

Tyler Sales Company began in 1934 when Stan Tyler Sr., inspired by the repeal of Prohibition, ventured into the wholesale beer business. With two trucks and his wife as the secretary, the company steadily grew over two decades. When his son, Stan Tyler Jr., came on board in 1958, his passion for the industry fueled its growth. He would later take over the company and introduce Budweiser to West Michigan, making it Tyler Sales Company’s flagship product.

“At Tyler Sales Company, we are dedicated to providing quality products and appreciate new opportunities to support our local communities,” said Jim Tyler, president of Tyler Sales Company. “Being part of the Muskegon community for 90 years, many generations of bars, restaurants, and stores have supported and helped us grow. Bringing the Budweiser Clydesdales to town for this celebration is our way of saying thank you. We look forward to remaining part of the fabric of this great community for many years to come.”

Tyler Sales Company is deeply embedded in the Muskegon community, playing a significant role in sponsoring local events and activities that enhance the area’s vibrancy and success. The beer distributor is a long-time sponsor of Muskegon Parties in the Park, a cherished local tradition for 40 years, and the Michigan Irish Music Festival, which celebrates its 25th anniversary this fall. They also consistently support United Way of the Lakeshore, Muskegon Catholic Schools, Folds of Honor and numerous other charitable organizations within the community.

As a distributor of alcoholic beverages, Tyler Sales Company works closely with local law enforcement, retail customers and community organizations to develop and promote initiatives that drive awareness of responsible drinking by legal-aged consumers and reduce incidents of underage drinking and alcohol-impaired driving.

Today, Tyler Sales Company operates a 50,000-square-foot facility in Muskegon Heights and services over 420 retail customers in Muskegon, Newaygo and Oceana counties. The company sells over 750 beverage products from over 50 suppliers, including 15 from Michigan. Tyler Sales Company’s dedicated team of sales, delivery, warehouse and administrative employees have been the hallmark of the company’s success since 1934 by delivering unparalleled service to retail customers.