• Thursday, November 09, 2017 9:30 AM | Anonymous

    Michigan beer, wine and spirits distributor continues charitable giving at home and afar

    DETROIT – Great Lakes Wine & Spirits (GLWAS), Michigan’s largest distributor of beer, wine and spirits, today announced it is donating $100,000 to California wildfire relief funds. The distributor is donating $50,000 to both the Napa Valley Community Foundation Disaster Relief Fund and the Sonoma County Community Foundation Resilience Fund.

    “Watching the destruction and devastation unfold in California’s wine country has been heartbreaking for me and the team at Great Lakes Wine & Spirits, and we wanted to reach out and do something to help,” said Lew Cooper III, Co-CEO at GLWAS. “We’re hopeful this donation can help some of the thousands of people left homeless or jobless get back on their feet and pick up the pieces from these catastrophic fires.”

    California winemakers and distributors have worked hard to keep their business online amid the devastating fires. There were only temporary shutdowns of some distribution centers and warehouses during the wildfires, and GLWAS did not have any orders reduced, cancelled or retracted because of the fires.

    “The determination to maintain business as usual in the midst of this widespread disaster is a testament to the resilience of our California wine industry partners,” Cooper said.

    “Many of our suppliers and their vineyards in California came away unscathed, but we know not everyone was so fortunate,” said Syd Ross, Co-CEO of GLWAS. “Our hearts go out to all of those who suffered the loss of loved ones or their homes or businesses.”

    This is not the first charitable effort this year by GLWAS and its employees to help those impacted by a natural disaster. In September, the distributor donated a tractor-trailer to be filled with supplies to help the victims of Hurricane Harvey. GLWAS also recently donated $5,000 to Jack Daniels’ Operation Ride Home – which helps members of our military get home for the holidays – and sponsored an event that raised $58,000 for North Central Michigan College.

    “Beer and wine distributors and their employees have long been leaders in charitable giving at home and beyond, and we’re proud to reach out and help those in need, whether they’re in our own backyard or thousands of miles away,” Ross said.


    Great Lakes Wine & Spirits is a wine, spirits and beer distributor that services nearly 17,000 accounts in all 83 Michigan counties on both peninsulas. For more information, please visit

  • Thursday, November 09, 2017 9:29 AM | Anonymous

    Veterans utilize skills honed from years of military service to help suppliers and retailers succeed

    PORT HURON, Mich. – As Veterans Day approaches, Earl Smith Distributing Co. is taking special steps to honor three employees who have served in our armed forces.

    “Our employees who have bravely defended our country bring a unique skillset to the job, including self-discipline and a commitment to teamwork that make them ready to take on any task from day one,” said Erik Smith, vice president of operations at Earl Smith Distributing Co.. “These skills help local retailers and our beer and wine suppliers throughout the state and around the world succeed today and in the future.”

    Michigan is home to more than 670,000 veterans, according to 2015 data from the U.S. Census Bureau. There are more than 21 million veterans across the U.S.

    “We are proud to hire veterans and are committed to ensuring those who have served our country have access to a fulfilling and high-quality career when they return home,” said Smith.

    Earl Smith Distributing Co., a family-owned, independent beer distributor located in Port Huron, services four counties in Michigan’s Thumb area.


  • Thursday, September 28, 2017 10:36 AM | Anonymous

    O&W Inc. hopes to raise $5,000 in October through sales of a limited release beer from Green Flash Brewing

    Ypsilanti, Mich. – O&W Inc., a family owned, independent beer distributor based in Ypsilanti, is setting an ambitious goal to raise $5,000 for breast cancer research through sales of Green Flash Brewing Company’s Treasure Chest, an IPA brewed with passion fruit.

    Throughout the month of October, for every pint of Treasure Chest sold during special events, O&W Inc. will donate $1, the retailer hosting the event will donate $1 and Green Flash will donate $1.

    “We’re proud to work together with Green Flash Brewing and retailers throughout southeast Michigan to raise money for such an important cause,” said Kit Wanty-Lambert, vice president of Marketing for O&W Inc. “We applaud Green Flash for taking a creative and innovative approach to raising awareness of breast cancer and funding for breast cancer research.”

    Green Flash Co-Founder Lisa Hinkley, a breast cancer survivor, is passionate about giving back to those whose lives have been affected by this disease. Through the Treasure Chest program, now in its seventh year, the brewery has raised over $300,000.

    “As a breast cancer survivor, I am encouraged to see the Treasure Chest program grow every year,” Hinkley said. “Through the unwavering support of our customers, distributors and retailers, we are making strides in our efforts to raise money towards awareness and prevention, and I am hopeful the program will only continue to make a difference in the lives of individuals affected by breast cancer. I applaud O&W Inc. for their commitment to finding a cure for this disease.”

    Green Flash first brewed Treasure Chest in 2011 and has rotated through different styles every year. This year’s iteration is a bright and tropical IPA featuring Green Bullet, Warrior, Citra, Cascade and Simcoe hops. The beer is finished with an infusion of passion fruit tea.

    You can find a full list of Treasure Chest events in southeast Michigan here.


  • Friday, September 08, 2017 4:52 PM | Anonymous

    Michigan’s largest alcohol distributor to transport supplies donated by Oakland County residents

    DETROIT – Great Lakes Wine & Spirits (GLWAS), Michigan’s largest distributor of beer, wine and spirits, is transporting supplies donated by Oakland County residents later this week to Texas to aid in Hurricane Harvey relief efforts. The distributor is donating a semitrailer for the journey to and from Texas.

    “After seeing the damage caused by Hurricane Harvey we wanted to help in the best way we can,” said Lew Cooper III, Co-CEO at Great Lakes Wine and Spirits. “We’re hopeful the supplies collected this week from Oakland County residents will help individuals and families who have had their lives uprooted by this storm begin the rebuilding process.”

    Oakland County residents have donated a wide-range of household items including cleaning supplies, diapers and pet food.

    “We’re grateful to Oakland County residents for the outpouring of support and to Great Lakes Wine and Spirits for generously donating a semi-truck and a driver’s time to transport these much-needed items to Texas,” said Oakland County Deputy County Executive Phil Bertolini. “It has been heartwarming to see so many residents of Oakland County open their hearts and their pocketbooks to help those in need.”

    Bertolini is coordinating the effort. His brother, a Houston resident, retired from the Houston Police Department earlier this year.

    “Most of us take the items we’re transporting to Texas for granted, but for many residents these are critical household items that are difficult to find,” said Syd Ross, Co-CEO of Great Lakes Wine and Spirits.


    Great Lakes Wine & Spirits is a wine, spirits and beer distributor that services nearly 17,000 accounts in all 83 Michigan counties on both peninsulas. For more information, please visit

  • Monday, August 21, 2017 3:00 PM | Anonymous

    Revolution Brewing kicks off statewide launch Monday, Aug. 21

    CHICAGO – One-of-a-kind beers from Revolution Brewing, Chicago’s largest independent craft brewer, are available throughout the state beginning Monday, Aug. 21 through the M1 Network, a group of 10 MillerCoors distributors in Michigan.

    “We’re proud to bring such a highly-decorated craft brewery into the fold and introduce Revolution Brewing’s iconic and innovative styles to beer lovers throughout Michigan,” said Kit Wanty-Lambert, president of the M1 Network. “Our network of 10 distributors is proud to employ over 1,200 people, including more than 200 Cicerone Certified Beer Servers and nearly a dozen Certified Cicerones.”

    The founder of Revolution Brewing and many of the brewery’s employees have deep ties to Michigan, making their launch in the state a homecoming to many.

    “We are especially proud to bring our beers to Michigan because my wife Krista grew up there and that’s where we met during college,” said Josh Deth, founder of Revolution Brewing. “Michigan is where I brewed my first batches of homebrew and got hooked on beer culture.”

    “Josh celebrated his 21st birthday at Ashley’s in Ann Arbor while attending the University of Michigan, and some 20 years later he is returning to see his beer added to the renowned craft beer bar’s tap list,” said Wanty-Lambert. Ashley’s is hosting a Revolution Brewing launch party on Wednesday, Aug. 23.

    Revolution’s flagship IPA, Anti-Hero, and Mosaic Hero, which is part of the Hero Series line of specialty IPAs, will make up the initial rollout in Michigan. A special batch of Local Hero is also being brewed exclusively for the Michigan launch, made entirely with hops grown at Hop Head Farms in Hickory Corners, Michigan. Seasonal beers, beginning with Oktoberfest and later this year, the Deep Wood Series of barrel‐aged beers, will follow.

    With the addition of Michigan, Revolution is now available in eight states throughout the Midwest and East Coast.

    The M1 Network is made up of the following distributors: Alpena Beverage (Alpena), Alliance Beverage (Grand Rapids), Dan Henry Distributing (Lansing), Eastown Distributors (Highland Park), Great Lakes Wine and Spirits (Highland Park), Gerry’s Distributing (Port Huron), I.H.S. Distributing (Kalamazoo), John P. O’Sullivan Distributing (Flint), O&W Inc. (Ypsilanti) and Powers Distributing (Orion).


  • Friday, August 18, 2017 2:44 PM | Anonymous

    CHICAGO – Available outside the Chicagoland area for the first time, Begyle Brewing has expanded distribution to Southeast Michigan. A selection of their flagship beers will be available on draft, and in 6-packs of cans, with seasonal beers and specialty brews to be released in the future.

    The brewery’s core range includes: Begyle Blonde (Blonde Ale Brewed with Honey), Free Bird (American Pale Ale), Crash Landed (American Pale Wheat Ale) and Hophazardly (American India Pale Ale). These, and future offerings, will be distributed through Rave Associates of Ann Arbor.

    Founded in 2012 by Southeast Michigan natives Kevin Cary and Matt Ritchey, Begyle Brewing has strong ties to the Mitten. Owner Kevin Cary shares his excitement for the partnership with Rave Associates and the expansion to Michigan: “Since the beginning, we’ve imagined seeing our product on the shelves and in the glasses of our favorite party stores and bars, and in the hands of some of our favorite people. This truly is a dream come true and we’re excited to come home.”

    As a company, Begyle Brewing prides itself on offering a diverse and approachable selection of quality beer that brings people together. With their CSB (community supported brewery) program, they’ve built a community of beer lovers, offering members 6 or 12-month growler-fill subscriptions. By hosting events and supporting local organizations, they’ve also strengthened their connection to the community at large. Located in the Ravenswood Industrial Corridor of Chicago (also known as “Malt Row”), Begyle’s brewery and taproom have become a neighborhood staple, as well as a destination for travelers.

    As the Begyle community expands into Michigan, follow Begyle Brewing and Rave Associates on social media for events and tastings near you, as well as additional information on where to locate Begyle’s beers.

    Sign up for the Begyle newsletter for more detailed updates and upcoming availability.


    About Rave Associates:

    Rave Associates has been in business for over 40+ years serving the needs of Southeastern Michigan. Our distributorship serves licensed accounts all over the nine county Southeastern Michigan market inclusive of Genesee, Jackson, Lenawee, Livingston, Oakland, Macomb, Monroe, Washtenaw & Wayne Counties. Rave Associates also proudly represents many of its brands throughout all 83 counties in the State of Michigan through its sub-Distributor network. In addition to our fine Beer & Wine distributorship - McCann Transportation serves as a consolidator and trucking agent for goods shipping from all points in the U.S.

  • Wednesday, August 02, 2017 9:36 AM | Anonymous

    Psychedelic Cat Grass will be packaged, delivered and enjoyed within 24 hours

    Mich. – Imperial Beverage and Short’s Brewing Company are back at it for the second consecutive year, bringing Michigan the freshest possible craft beer through a one-day beer event like no other. Psychedelic Cat Grass will be packaged and available for purchase at more Michigan locations than ever this year. From tank to tap or shelf within 24 hours, this triple dry hopped American India Pale Ale is guaranteed to be the freshest IPA in the market.

    This year’s beer release on Wednesday, August 9, 2017 will be the result of a devoted effort from all parties. Packaging of the beer will begin at 12:01 a.m. in the Short’s Elk Rapids production facility, with trucks loaded and on the road throughout the evening.

    “With more than double the beer production from last year, getting this extremely fresh brew to Short’s patrons across Michigan will be quite the challenge,” says Wally Donovan, VP of Operations at Imperial Beverage. “We have formulated a plan of execution for this unique event and have every confidence we will meet the challenge.”

    Imperial Beverage Delivery Drivers, additional staff and Short’s Beer Liberators from all over the state will deliver the beer to predetermined locations within hours of packaging, making this once again the quickest beer release Michigan has ever seen.

    “Last year’s Psychedelic Cat Grass event was a great success,” says Imperial Beverage Brand Manager, Tim Braun. “Together Short’s and Imperial have decided to increase distribution by more than doubling the amount of product shipped within the 24 hour period. More than 500 of Short’s existing accounts will receive this ultra-exclusive beer this time around. We are all very excited to bring this #WithoutDelayIPA to the great people of Michigan!”

    Ninety-five percent of craft beer drinkers cited “freshness” as important when choosing a craft beer to purchase in a 2016 Harris Poll. Short’s brewing and Imperial Beverage take pride in supplying Michigan’s craft beer patrons with fresh beer and have pledged time and resources planning the execution of this year’s Without Delay IPA event, bringing Michigan beer with out-of-this-world freshness.

    Psychedelic Cat Grass (7.6% ABV - 72 IBU) is a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.


    About Imperial Beverage: Imperial Beverage is a long-standing member of the Michigan beverage distribution community. Established in 1933 after the repeal of prohibition and purchased by Kalamazoo’s Cekola family in 1984, Imperial has grown from a one county beer distributor to a top 10 statewide beer, wine & spirits wholesaler. With 330 employees and 3 locations in Kalamazoo, Livonia and Traverse City, Imperial provides statewide coverage that serves every Michigan County, every week, all year long.

    About Short's Brewing Company: Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

  • Thursday, July 20, 2017 3:30 PM | Anonymous

    Ypsilanti-based beer distributor represents 12 Michigan craft breweries, 11 of which will be pouring at the festival

    YPSILANTI, Mich. – O&W Inc., a family owned, independent beer distributor serving southeast Michigan, is delivering more than 170 kegs of 107 different styles of beer to the Summer Beer Festival in Ypsilanti this weekend.

    “We’re thrilled to work with some of Michigan’s most creative and talented craft brewers and we are eager to have their beers showcased at the summer’s biggest beer festival,” said Kit Wanty-Lambert, VP of Marketing for O&W Inc. “Everything from lagers and pilsners to double IPAs and barrel-aged stouts will be pouring this weekend from the 11 craft brewers we distribute. There’s sure to be something for everyone.”

    The Summer Beer Festival is the Michigan Brewers Guild’s longest running beer festival, celebrating its 20th anniversary this weekend. In total, 1,000 Michigan breweries will be pouring more than 1,000 different beers.

    “We’re proud to take part in such an iconic festival and to see our brands shine on such a large stage,” said Wanty-Lambert. “The Summer Beer Festival is a great place to sample different beers from breweries all over the state and meet the people behind those beers.”

    Breweries distributed by O&W Inc. taking part in the Summer Beer Festival include:

    Axle Brewing Company Lansing Brewing Company

    Brew Detroit Latitude 42 Brewing Company

    Cheboygan Brewing Company The Mitten Brewing Company

    Dragonmead Microbrewery Right Brain Brewery

    Griffin Claw Brewing Company Saugatuck Brewing Company

    Kuhnhenn Brewing Company


  • Wednesday, July 12, 2017 3:30 PM | Anonymous

    Public Act 87 increases penalties, brings them in line with illegally shipped spirits

    LANSING – The Michigan Beer and Wine Wholesalers Association today applauded Gov. Rick Snyder for signing into law House Bill 4557. The legislation will increase penalties for illegally shipping beer or wine into the state, and bring those penalties in line with the penalties for illegally shipping spirits.

    This legislation passed the Michigan Senate in late June and the House in May by overwhelming margins and with strong, bipartisan support. It makes illegally shipping large amounts of wine or beer into the state punishable by a fine ranging from $500 to $5,000, along with the possibility of four years in jail depending on the amount shipped.

    “We applaud Gov. Snyder for swiftly signing this important legislation into law,” said Spencer Nevins, president of the Michigan Beer and Wine Wholesalers Association. “Illegal shipments of beer and wine have deprived the state of millions of dollars in much-needed tax revenue. By establishing these stricter penalties we can ensure everyone is playing by the rules.”

    A comprehensive study conducted in 2015 by the Hill Group found an estimated $64 million worth of wine is purchased from third parties and shipped illegally into the state every year.

    In January, Gov. Snyder signed Public Act 520 into law, which gave the state additional tools to monitor shipments of wine and beer into the state. This law requires common carriers, such as FedEx and UPS, to report to the state what was shipped and where it was purchased. This reporting will allow for better tracking of illegal alcohol shipments into the state and allow Michigan’s attorney general to identify the bad actors.

    “These laws create the framework and necessary fines to end illegal alcohol shipments into the state,” said Nevins.


  • Friday, June 30, 2017 12:51 PM | Anonymous

    Petoskey beer distributor working hand-in-glove with retailers to ensure they’re well-stocked

    PETOSKEY, Mich. – Every year Americans purchase more than $1 billion worth of beer over the 4th of July holiday, and Bayside Beverage is putting in extra hours this week to ensure bars, stores and restaurants are well-stocked ahead of the biggest weekend of the year for beer sales.

    “We pride ourselves in working hand-in-glove with retailers big and small to help them grow, create jobs and succeed,” said Mark Noll, VP of beer sales at Bayside Beverage. “We’re delivering thousands of cases of beer and dozens of kegs every day to bars, restaurants and stores to ensure beer is flowing from tap handles and store shelves are well-stocked throughout the long holiday weekend.”

    According to data released last month by the National Beer Wholesalers Association and the Beer Institute, Michigan’s beer industry pumped more than $10.5 billion into the state’s economy in 2016. Distributors alone employ 4,752 people and have a direct economic impact of more than $860 million statewide.

    “Consumers have endless options to choose from this weekend, from beer brewed right here in Michigan to nationally-acclaimed and world-renowned brands,” said Noll. “We’re proud to partner with suppliers from across the country and around the world to ensure our retailers have an unparalleled selection for their customers, and to help fuel the continued growth of Michigan’s craft breweries and brewpubs.”

    Bayside Beverage is a family–owned beer distributor servicing 26 counties in Northern Michigan.



332 Townsend Street
Lansing, Michigan 48933
Phone: 517.482.5555
Fax: 517.482.1532



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