News

  • Friday, March 31, 2017 4:41 PM | Anonymous

    Northern Michigan, U.P. beer distributor is proud to play a role in craft beer’s continued success story

    PETOSKEY, Mich. Bayside Beverage, which distributes the likes of Petoskey Brewing Company, Beards Brewery and Cheboygan Brewing Company to 26 counties across northern Michigan and the Upper Peninsula, applauded craft brewers for their continued growth in Michigan and beyond. The Brewers Association recently released data showing craft brewers, as defined by the association, increased production by six percent over the last year and now represent 12.3 percent of the beer market.

    “As an independent beer distributor, we pride ourselves in working hand-in-glove with small businesses, like craft brewers, helping them grow and succeed,” said Mark Noll, VP of sales at Bayside Beverage. “Michigan’s craft brewers are creating innovative, style-bending beers and we’re thrilled to help get their products in the hands of beer lovers throughout Michigan.”

    The number of breweries operating in the United States is at an all-time high. In Michigan, the state boasts over 200 breweries and brewpubs, which makes Michigan the fifth largest beer producer in the country.

    “The further a beer travels from where it is brewed, the harder it can be for that brewery to tell its story, which is where we come in,” said Noll. “We help tell that story through our committed sales representatives, drivers and special events team.”

    In 2016, the number of breweries in the U.S. grew to 5,301 breweries, including: 3,132 microbreweries, 1,916 brewpubs, 186 regional craft breweries and 67 large brewers.

    “Our state’s beer industry is poised to keep growing and launch even more breweries and brewpubs through a system that promotes fairness and a level playing field,” said Noll.

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  • Friday, March 31, 2017 4:40 PM | Anonymous

    Central U.P. beer distributor is proud to play a role in craft beer’s continued success story

    NEGAUNEE, Mich. Pike Distributors Inc., which distributes a number of craft brands across the central and eastern Upper Peninsula, applauded craft brewers for their continued growth in Michigan and beyond. The Brewers Association recently released data showing craft brewers, as defined by the association, increased production by six percent over the last year and now represent 12.3 percent of the beer market.

    “As an independent and locally owned distributor, we pride ourselves in working hand-in-glove with small businesses, like craft brewers, helping them grow and succeed,” said Jack Ketvirtis, vice president of Pike Distributors Inc. “Michigan’s craft brewers are creating innovative, style-bending beers and we’re thrilled to help get their products in the hands of beer lovers throughout Michigan.”

    The number of breweries operating in the United States is at an all-time high. In Michigan, the state boasts over 200 breweries and brewpubs, which makes Michigan the fifth largest beer producer in the country.

    “The further a beer travels from where it is brewed, the harder it can be for that brewery to tell its story, which is where we come in,” said Ketvirtis. “We help tell that story through our committed sales representatives, drivers and special events team.”

    In 2016, the number of breweries in the U.S. grew to 5,301 breweries, including: 3,132 microbreweries, 1,916 brewpubs, 186 regional craft breweries and 67 large brewers.

    “Our state’s beer industry is poised to keep growing and launch even more breweries and brewpubs through a system that promotes fairness and a level playing field,” said Ketvirtis.

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  • Friday, February 03, 2017 4:49 PM | Anonymous

    The week leading up to the Super Bowl is one of the busiest stretches of the year for Michigan’s beer and wine distributors

    YPSILANTI, Mich. – Employees at O&W, Inc. are putting in extra hours this week to ensure retailers are well-stocked for Super Bowl LI on Sunday.

    “We have delivered 89,312 cases of beer this week leading into one of the biggest beer holidays of the year, the Super Bowl,” said Kit Wanty-Lambert, vice president of marketing at O&W, Inc.  “We are all hands on deck, guaranteeing full shelves and tap handles at bars, restaurants and stores across our distribution area. As a local business employing more than 180 people, we pride ourselves on hiring the most talented people to work with small businesses, like craft brewers, and local retailers, to help them compete on a level playing field and grow their businesses.”

    Thanks to Michigan’s independent and locally-owned beer and wine distributors, the state now boasts over 200 breweries and brewpubs – and is poised to keep growing.

    “We’re proud to help promote growth, choices and competition by working hand-in-glove with breweries across the nation, from our own great state of Michigan and close to home,” said Wanty-Lambert. “We look forward to helping breweries and retailers succeed today and in the future.”

    “To add to the spirit of the Super Bowl, many of our breweries are turning to social media to add a little fun and flavor for their consumers,” said Wanty-Lambert. “Keep an eye out for beer pairing suggestions, party pictures and a Miller Lite Snapchat filter, available beginning Saturday, Feb. 4, so you can get your game face on.”

    Michigan is currently the fifth-largest producer of beer in the country, the tenth largest producer of wine, and is fourth and fifth, respectively, in hop and wine grape production.

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  • Friday, February 03, 2017 4:48 PM | Anonymous

    The week leading up to the Super Bowl is one of the busiest stretches of the year for Michigan’s beer and wine distributors

    BATTLE CREEK, Mich. – Employees at Atlas Sales are putting in extra hours this week to ensure retailers are well-stocked for Super Bowl LI on Sunday.

    “We’re delivering thousands of cases of beer and wine every day to guarantee full shelves and tap handles at bars, restaurants and stores across our distribution area,” said Bud Dunn, vice president at Atlas Sales. “We pride ourselves on working with small businesses, like craft brewers, winemakers and local retailers, to help them compete on a level playing field and grow their businesses.”

    Thanks to Michigan’s independent and locally-owned beer and wine distributors, the state now boasts over 200 breweries and brewpubs and 100 wineries – and is poised to keep growing.

    “We’re proud to help promote growth, choices and competition by working hand-in-glove with craft brewers and winemakers across the state and around the corner,” said Dunn. “We look forward to helping breweries, wineries and retailers succeed today and in the future.”

    Michigan is currently the fifth largest producer of beer in the country, the tenth largest producer of wine, and is fourth and fifth, respectively, in hop and wine grape production.

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  • Monday, January 09, 2017 4:49 PM | Anonymous

    LANSING – The Michigan Beer and Wine Wholesalers Association today applauded the governor for signing Senate Bill 1088 into law, which will rein in illegal shipments of wine into the state.

    “We applaud the governor for signing this legislation into law, which will provide the state with additional tools to weed out bad apples and crack down on illegal wine shipments into our state,” said Spencer Nevins, president of the Michigan Beer and Wine Wholesalers Association. “This new law also ensures Michiganders can still purchase the wines they love and have them shipped to their homes from wineries across the United States or a retailer right here in Michigan.”

    For years, online wine retailers and so-called “wine clubs” have been illegally shipping wine into Michigan, which has deprived the state of millions of dollars in much-needed tax revenue that could go towards repairing roads, public safety or education. A comprehensive study conducted by the Hill Group in 2015 found an estimated $64 million worth of wine is purchased from third parties and shipped illegally into the state annually.

    The law requires common carriers that deliver alcoholic beverages into Michigan, such as FedEx or UPS, to report to the state what was shipped and where it was purchased. This reporting will allow for better tracking of illegal wine shipments into the state. The law also allows third party delivery apps to operate in Michigan.

    “This law makes confirming that wine shipments coming into Michigan are being shipped by a licensed winery, in accordance with the law, a top priority,” said Nevins.

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  • Wednesday, December 14, 2016 4:52 PM | Anonymous

    LANSING – The Michigan Beer and Wine Wholesalers Association today applauded the Michigan House for approving legislation to rein in illegal shipments of wine into the state. The bill, Senate Bill 1088, originally passed the Senate in October.

    “We applaud the House for approving this legislation, which will provide the state with additional tools to crack down on illegal wine shipments into our state,” said Spencer Nevins, president of the Michigan Beer and Wine Wholesalers Association. “The measure also ensures Michiganders can still purchase the wines they love and have them shipped to their homes from wineries across the United States or a retailer right here in Michigan.”

    Online wine retailers and so-called “wine clubs” have been illegally shipping wine into Michigan for years. A comprehensive study conducted by the Hill Group in 2015 found an estimated $64 million worth of wine is purchased from third parties and shipped illegally into the state annually, depriving the state of millions of dollars in much-needed tax revenue.

    Senate Bill 1088 would require common carriers that deliver alcoholic beverages into Michigan, such as FedEx or UPS, to report what was shipped and where it was purchased. This reporting will allow for better tracking of illegal wine shipments into the state.

    “This proposal puts a priority on confirming that wine shipments coming into Michigan are being shipped by a licensed winery, in accordance with the law,” said Nevins. “The legislation also brings the state into the 21st century by allowing third-party delivery apps to legally operate in the state. We urge the governor to sign this important legislation and stop the flow of illegally shipped wine into Michigan.”

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  • Thursday, May 12, 2016 2:05 PM | Anonymous

    PAW PAW – Local family businesses are sponsoring a family magic show on Saturday (May 14) that will raise funds for Paw Paw High School’s performing arts department. The performance at the PPHS Performing Arts Center (PAC) starts at 7 p.m., with preshow music at 6:30 p.m. Performers include six magicians from across Michigan and tickets are $5.

     The businesses include: Best Way Disposal; Paw Paw Wine Distributors; Depue Auto Sales Inc.; Holocene Environmental; Geoscape Rock Shop; Dondi Squires of State Farm Insurance; Red’s Root Beer; La Cantina restaurant; and 5 Star Pizza. 

    Tickets for “Theater of Magic 4: Magic of the Mitten” are available at the PAC door. Paw Paw Wine Distributors is one of nine local businesses sponsoring the show, which is the fourth annual fundraiser. 

     

    We are very excited to be bringing this evening of family friendly fun to Paw Paw. Not only will this be a fund raising opportunity for our department, but it will also be an opportunity for us to give back to the community that supports us,” said Kristofer Perkins, PAC Technical Director. 

    The show will feature large scale illusions, close-up magic, mind reading and much more. Paw Paw High School alumni, Central Michigan University junior and resident magician Trino will perform in and host the event. 

    “Paw Paw Wine Distributors is pleased to be able to support Paw Paw High School Performing Arts Center and many other organizations that benefit students and help them excel in the classroom and as citizens,” said Paw Paw Wine Distributors President Dave Bogen. “We invite everyone to come out and catch a great show Saturday and support the students. We’re pleased the community is stepping up so our children can get a well rounded education to help them succeed.

    ery excited to come back to the PAC and perform a hometown show while giving back to the theatre that has done so much for me!” Trino said. 


    Other performers include Jon LaChance of South Lyon, Stuart MacDonald of St. Joseph, Jeff Veley of Grand Rapids, and Jon Sterlini and B.J. Mallen of Colon. Tamara Sterlini will provide pre-show musical entertainment. 

    The PAC is located at 30609 Red Arrow Highway in Paw Paw, MI 49079. 

  • Monday, April 18, 2016 1:16 PM | Anonymous

    FLINT, MICHIGAN -- MillerCoors President Gavin Hattersley recently awarded local Flint beer distributor John P. O’Sullivan Distributing, Inc. with the 2015 "MillerCoors President’s Award"  in front of some 2,000 fellow distributors from across the country. This is the second year in a row that O’Sullivan Distributing has won this prestigious award. “We are very proud to receive the MillerCoors President's Award for the second year in a row and we want to recognize the hard-working men and women at our family owned company who give us their all every day to help us achieve this recognition,” said O’Sullivan Vice President Joanie O’Sullivan-Butler. “This is a team award, and we are extremely fortunate to have one of the best teams of employees around! They reflect our commitment to doing the best we can for MillerCoors, our business partners and our community.” 

    The President’s Award was presented at the annual MillerCoors Distributor Convention held March 22-23 in New Orleans. The President’s Award recognizes sales excellence by rewarding the top performing distributors from across the five MillerCoors sales regions with a special trip for two to Vienna, Austria.

     “These distributors should be extremely proud of this well-deserved recognition, as they represent the absolute best in our business,” said Hattersley. “These teams not only understand, but have successfully executed the agenda and goals we have laid forth.”

     John P. O’Sullivan Distributing is a distributor of premium beer products, including products by MillerCoors, Pabst Brewing Co., Corona, Samuel Adams, Mike’s Hard Lemonade, Alaskan Brewing Company, Oskar Blues Brewing Company, Griffin Claw Brewing Company and other domestic and import suppliers. The O’Sullivan family has operated a beer distributorship in the Flint area since 1976 when John O’Sullivan and Michael Sullivan purchased the company from Moyer Beverage. Today, the distributorship has over 100 employees, and services approximately 1600 bars, restaurants, grocery stores and liquor stores across seven counties in midMichigan, including Genesee, Lapeer, Shiawassee, Saginaw, Bay, Midland and Gratiot counties. 

    About MillerCoors

     Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice. The company imports worldrenowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s franchise and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

  • Tuesday, April 05, 2016 3:12 PM | Anonymous

    BATTLE CREEK (Mich.) – Atlas Sales Inc., and craft brewer partner Territorial Brewing Co. delivered hundreds of cases of water to Flint on Monday (April 4, 2016) as the city with more than 90,000 people continues to grapple with a lead-poisoning water crisis. The two companies, together with Schweitzer Construction, each provided 60 cases of water, with Atlas and Territorial delivering the water to Flint.

    Atlas Sales and our employees have been following this crisis unfold and we wanted to do something positive that could bring some small relief to the families of Flint during this difficult time,” said Atlas Sales Vice President Bud Dunn. “We are grateful to our craft brewer partner, Territorial Brewing Co., and Schweitzer Construction for their role in this humanitarian effort. The Flint water crisis is a massive, unprecedented public health challenge that will require a massive response and though Battle Creek is 100 miles from Flint, we felt we needed to respond to help in any way we can.” 

    Atlas Sales is donating 60 cases of water, matching the 60 cases that Territorial Brewing Co. collected through a water drive. Battle Creek-based Schweitzer Construction chipped in another 60 cases. With 24 bottles per case, more than 4,300 bottles will be delivered to St. Peter CME Church in Flint. Territorial Brewing also raised more than $700 through a silent auction and other contributions, which Territorial donated to Dozier CME Church in Flint. 

    “Territorial Brewing Co. and our employees are fully committed to doing something to help the families of Flint, and we’re very pleased with the response from our community and from our businesses partners, who stepped up and donated water,” said Territorial Brewing Co. Cofounder Charles Grantier. “Our employees, friends and neighbors didn’t think twice. They opened their hearts and their wallets and made this water donation possible, and we’re thankful to Atlas for being a true partner to support Flint families.” 

    About Atlas Sales Inc. 

    Atlas Sales, Inc. has been in operation as a family owned beverage distribution company since 1933, serving the Battle Creek and surrounding areas. The company was founded by Theron (Pick) Fagan after the repeal of prohibition in 1933. Atlas Sales was one of the first companies organized to distribute beer and wine when Prohibition ended in Michigan. During the past eight decades, the company has been located in five different warehouses that were ever larger and more modern. After Fagan’s death in 1983, Fagan’s wife Frankie Fagan took over. She then passed the business down to her son, Greg Dunn. 

    In addition to providing quality beverages and services, Atlas today is a major employer in the Battle Creek area and is actively involved in numerous community charities, events, programs and other humanitarian causes. Atlas is especially active in statewide efforts to fight illegal underage drinking and reduce drunken driving, working in conjunction with law enforcement agencies, community advocates and education leaders. 

    PHOTO COURTESY OF ATLAS SALES INC.: Atlas Sales Inc. employee Nate Hisler transfers cases of water donated by Atlas Sales, Territorial Brewing Co. and Schweitzer Construction for Flint in response to the ongoing water crisis.

  • Thursday, March 24, 2016 5:24 PM | Anonymous

    CALUMET, Mich. — Peterlin Distributing is upgrading the lighting in its 34,000-square-foot warehouse by installing energy-efficient LED bulbs that will save energy and cut costs. The new bulbs are energy-star rated and are expected to last 15-20 years before they need to be replaced.

    “Our switch to LED bulbs aligns with our goals to protect our Great Lakes and strengthen our business by reducing energy costs,” said Ferdinand Peterlin, president of Peterlin Distributing. “We hope to set an industry standard by modernizing our warehouse lighting to be both environmentally-friendly and cost-efficient. By upgrading our lights, we are supporting Michigan businesses, reducing energy pollution and increasing our energy independence.”

    The warehouse’s 8-foot, two-lamp T12 fluorescents are being replaced with 4-foot, 18-watt LED T8 bulbs, which come with a 50,000-hour rating. The switch will cut down on 80,000 pounds of CO2 per year. It will take just 18 months for the bulbs to pay for themselves given the energy they will save.

    The new lighting will also increase the brightness of Peterlin’s work areas. The project began Monday and is expected to be completed Friday.

    Peterlin contracted Blue Terra Energy, based in Hancock, Mich., to install the new lights. Ferdinand Peterlin said the distributorship chose to work with a Michigan-based business to cut down on the carbon footprint associated with shipping the lights across distances.

    Founded in 1939, Peterlin Distributing employs 16 people in good-paying jobs. Peterlin distributes Anheuser-Busch InBev, MillerCoors, Pabst, Red Bull, and over 10 Michigan craft breweries and wine to over 250 retail outlets in seven counties across the Upper Peninsula.



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332 Townsend Street
Lansing, Michigan 48933
Phone: 517.482.5555
Fax: 517.482.1532

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