Michigan’s beer and wine distributors provide over 5,000 jobs, nearly 300,000 different beverages

LANSING, Mich. – As leaders in Michigan’s robust alcohol industry, local family-owned beer and wine distributors bridge the gap between producers and consumers and significantly contribute to the state’s economy. These distributors warehouse, market, sell, deliver and merchandise products from over 2,000 alcohol producers, including 800 Michigan-based brands.

“In May, we celebrate Michigan Wine Month and Craft Beer Week, giving us an opportunity to recognize our distributors’ key role in promoting growth, choices, and competition,” said Spencer Nevins, president of the Michigan Beer & Wine Wholesalers Association. “In Michigan, consumers have an unparalleled variety of choices with over 42,000 different beers, more than 1,400 mixed spirit drinks, and over 253,000 wines available. This extensive range is thanks to our beer and wine distributors and the three-tier system for alcohol distribution.”

Michigan's beer and wine distributors' efforts extend beyond logistics and sales; they invest over $40 million annually in marketing and brand development, supporting more than 17,750 licensed retailers and cultivating strong brand recognition and goodwill across the state.

“Michigan's beer and wine distributors are integral partners in driving economic growth, supporting communities, and promoting responsible consumption,” said Kristin Beltzer, chair of the Michigan Liquor Control Commission. “Their dedication underscores their indispensable role in Michigan's alcohol industry and the vital three-tier system.”

Employing more than 5,200 full-time workers with competitive salaries and benefits, Michigan’s beer and wine distributors also contribute significantly to community initiatives, investing more than $6.5 million annually in over 2,200 charitable and community events.

Michigan's beer and wine distributors are not just pivotal to the state’s alcohol industry; they are also key community and economic pillars, supporting local communities and maintaining a thriving beer and wine industry for producers, retailers, and consumers alike.